Partners & Customers
Brand Success Stories
VH1’s The Great Debate
VH1’s cross-channel campaign was an industry first, connecting interactive elements across DOOH screens, the web, and live broadcast TV. The LocaModa platform enabled a TV program to reinvent each episode (via live user-generated content) every time it aired.
Using the LocaModa platform, customized polls reflecting the on-air content were displayed on hundreds of digital out-of-home screens, including the iconic Viacom billboard in Times Square. Television viewers were invited to vote via text message or through Facebook, Twitter, or other affiliated websites.
The client saw increased user engagement numbers via constantly refreshed mobile and web content with each subsequent airing, thereby lending new, measurable value to the broadcast model.
Demi Lovato Concert Tour
Featuring custom Wiffiti screens projected in large concert venues across the country, sponsor AT&T looked to LocaModa to energize the national tour of teen pop superstar, Demi Lovato.
Thousands of photos and text messages were submitted at a rapid pace by enthusiastic viewers at every concert. Each user was invited back (via custom text message) to a dedicated website to capture a digital ‘memento’ of her moment on the big screen, which was designed to be shared easily with friends on Facebook and other social sites.
Stride Gum ‘Be Here’
Stride Gum, known for its quirky and fun brand image, was a perfect fit for LocaModa’s “Be Here” application, which allows viewers to send personal messages and photos to a custom “reel” of content specifically purposed for public DOOH display on the iconic MTV screen in Times Square and easy web sharing. Users were invited to upload photos and submit messages to the Stride-branded “Be Here” site, or they could send them directly to the screen via mobile phone.
All users received an SMS or email confirmation that their submission was in queue, and were alerted when their message was displayed in Times Square. They also received a digital memento of their “15 Seconds of Fame,” which could be automatically inserted into their Facebook News Feed.
The “Be Here” application is available for custom skinning, and is designed for global scale.
Interactive Consumer Feedback for Buick
Creating a custom skin for Wiffiti for display on their website and at a series of on-site events (e.g. golf tournaments, wine tastings, auto shows) was all Buick needed to reenergize the brand for the unveiling of the stylish new 2010 Buick Lacrosse.
Consumers could send their feedback directly to the screen, and all content was moderated according to legal and brand standards.
Universal Music Group Album Launch
Faced with the hotly anticipated launch of Beck’s new album, Modern Guilt, Universal Music was looking for a way to harness the energy of passionate fans, while also rewarding them for their continued support. Working in partnership with TouchTunes Corporation, LocaModa launched a geo-targeted Mobile Marketing campaign that invited fans to listen to a special preview of Beck’s album on 10,000 digital jukeboxes nationwide.
The campaign resulted in a 45% increase of Beck plays on TouchTunes’ jukeboxes, added several thousand fans to the Beck mailing list and scored major press via a wide range of media outlets, including Wired, Billboard Magazine, Crain’s, and FierceMobileContent.
Sprint Jumbli
Sprint was looking to inform and engage their customers while also elevating the hip, interactive vibe of their leading-edge retail spaces to an entirely new level. Sprint opted to use branded versions of both Wiffiti and Jumbli and a custom shortcode. Their content loop was self-scheduled, so they could easily switch between the two applications depending upon usage patterns.
Sprint found a solution that allowed customers to try out mobile phone functionality as part of their in-store experience, while also reducing perceived wait time with SMS-based applications that appealed to a diverse customer base. Average daily interactions number in the hundreds, oftentimes nearing 1000 text messages in a single day.
Event Success Stories
Captain Morgan
Using custom-skinned Wiffiti and Polls, the Captain Morgan brand was able to largely reduce costs of their promotional on-site events by using digital rather than physical media. Their events consistently draw huge crowds, resulting in thousands of messages per night. Their promotions became not only current, but captivating, which has reinforced their image as a cutting-edge brand closely attuned to their customers.
Netroots Nation Annual Convention
Netroots Nation was seeking a way to extend their pervasive web presence into the on-site activities of their annual convention, a renowned event that stands as the largest annual gathering of progressive bloggers, activists, and media professionals. Using a customized version of Wiffiti, Netroots Nation allowed their avid online community to engage in real-time conversation with the thousands of attendees at the convention.
Two huge projection screens flanked the podium in the Grand Ballroom, while virtual screens were also embedded on the Netroots Nation website and affiliated blogs.
Network Success Stories
BarCast
LocaModa enabled a complete end-to-end solution for BarCast, making it possible for them to deliver a unique blend of web-based content, user-generated content, advertising, mobile connectivity, and social interactivity. BarCast has quickly grown their network to Boston, Chicago, and Miami. The standards-based web development environment has enabled BarCast to rapidly create unique, constantly updated content without depending upon proprietary third-party software or a typical DOOH ‘black box’ solution.
Clear Channel
Media companies in the crowded out-of-home advertising environment of NYC’s Times Square can no longer claim that the area’s daily 1.5 million impressions alone justify the value of their real estate to advertisers. Clear Channel was seeking a permanent, differentiated, measurable, and engaging solution.
LocaModa partnered with Clear Channel’s Spectacolor division to display Jumbli live in Times Square. Players can engage via mobile phone, online at Jumbli.tv, via a certified Facebook application, or using our free iPhone application.