Reach over 100 million people in places where they go to be social, have fun, chat, shop, get a coffee, listen to music,
eat, be entertained, spend time with friends and make new acquaintances.
To learn more, visit our Guide to LocaModa Ads
Overview
Vans
AT&T Touchdown
Rundown
VH1
Obama
TBS
Verizon
AT&T Jumbli
Awards
REACH YOUR TARGET AUDIENCE
» Engage with more than 100 Million potential customers.
» Choose your audience by market, channel and application.
» Test simple or fully integrated ad units to see what works.
GET MORE OUT OF YOUR EARNED MEDIA
» Integrate LocaModa into your Facebook Page
» Continue building a community around your brand
Case Study: Vans "Be Here"
Objective: Introduce "Be Here" a fully integrated advertising campaign, enabling fans to post images and messages to Times Square and share images, thoughts, and hopes from all across the globe in seven languages to Times Square and Facebook.
- 3 Week Flight
- beheretimessquare.com, Times Square, Facebook
- 13,500,000 consumers
- Mobile Messaging via Email and SMS
- Full Web Integration (Facebook)
- 5,000 Posts, 2 marriage proposals!
- 82% photos via web, 4% text messages
- 7% web text, 7% email
- 67,000,000 IMP / $2.22 eCPM
- First Time DOOH connected global audience to media in Times Square
- 2010 MediaPost Award Winner
- 2010 DSE Content Award Winner
Case Study: AT&T "Touchdown Rundown"
Objective: Build off of AT&T sponsorship platform. Deliver a continued integrated user experience reinforcing AT&T's goal of owning conversations around the NCAA Championship series.
- 4 week flight
- 600+ locations (cross-channel), Facebook
- 5,400,000 consumers
- Mobile messaging via Twitter and SMS
- Full web integration (Facebook)
- Foursquare and Facebook Places check-in data
- 500,000 plus messages hit LocaModa's platform
- 74,000,000 IMP / $4.05 eCPM
- First time Facebook Places used in DOOH program
- Submitted for first annual Facebook integration CLIO award
Case Study: VH1 - THE GREAT DEBATES
Objective: Leverage VH1 show content on DOOH and social networks to generate buzz.
- 5 Day Flight
- Times Square
- 600+ bars
- 4,000,000 impressions
- First to connect Facebook, Twitter, DOOH to TV
- 375,000 total consumer messages over 5 days.
- >11% direct response
- >10% via web (Facebook, VH1 blog, etc.)
- >1% were from mobile
- Industry recognition via awards and press
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- 2009 MOBI Award Winner
- 2010 MediaPost Award Winner
- 2010 DSE Content Award Winner
Case Study: OBAMA FUNDRAISER
Objective: Agency for Obama campaign sought to attract and differentiate fundraiser supporters.
- Knickerbocker SDK designed email to supporters to embed custom LocaModa Wiffiti widget in their blogs.
- Displayed widget on Times Square NYC screen
- www.anobamaminute.org integration
- 200,000 Messages
- Raised $400,000 in donations in 1 week
Case Study: TBS - Lopez Tonight
Objective: Leverage Lopez's affinity for Twitter
Fully Integrated Ad Campaign, active
- 14 day flight
- Times Square, 600+ bar locations
- 25,000,000 Impressions
- Fully integrated on georgetweets.com
- 10,000 Twitter messages
- 2010 DSE Content Award Winner
Case Study: Verizon - Droid
Objective: Increase awareness for Verizon's DROID App Store by targeting early adopters & influencers in select DMAs
Skyscraper Ad Campaign, Passive
- 3 Week Flight
- 600+ bar locations
- 15,000,000 Impressions
- First to market with LocaModa's foursquare application
- Targeted messaging (Mobile, Twitter)
- Check-ins increased 30% on average vs. 16% at non-branded locations
- Full moderation & curation service
Awards
- 2009 MOBI for VH1
- 2009 Webby for Obama Minute
- 2009 DSE Gold Content for Jumbli
- 2010 DSE Content for George Tweets
- 2010 MediaPost for VH1
- 2010 Apex Gold for Hospitality
- 2011 DSE Bronze Content for Vans
- 2011 DSE Silver Apex for Vans
- 2011 DSE Apex for Vans
- 2011 DSE Gold Content for Zoom Twitter Flow
Case Study: AT&T Jumbli
Objective: Raise awareness for a range of AT&T text messaging phones
- 4 week flight
- 1,200 locations + Times Square
- 17,000,000 consumers
- 300k plays over four weeks
- 70,000,000 IMP
- Average mobile engagement was 4.15 minutes & average web engagement was 76.77 minutes.
- End of 2009, the top player logged 2,000 hours of Facebook play
- First time Facebook connected to DOOH
- 2009 DSE Gold Content Award Winner
